Swargadwar Market is one of Puri most vibrant and visited commercial stretches, running alongside the Swargadwar Beach on the main Marine Drive. It comes alive in the evenings with rows of shops selling Odisha handloom sarees, applique work, Pattachitra paintings, shell craft, wooden Jagannath figurines, and a wide range of souvenirs. Street food stalls add to the sensory pull, making it a natural end-of-day destination for pilgrims and tourists alike. Bargaining is expected and the atmosphere is cheerful, unhurried, and deeply local.
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